Services
PPC ManagementGoogle Ads ManagementPaid Social AdvertisingRemarketing & RetargetingPPC Audit
Locations About Contact Get a proposal
A laptop showing marketing performance analytics
Pay per click management

PPC management that answers to your bottom line.

Full-service pay per click management for UK businesses. We build, run and refine your campaigns so more of your budget turns into real enquiries.

Overview

Hands-on management, not set and forget.

Pay per click can be the fastest route to new enquiries, or the fastest way to waste a budget. The difference is management. Accounts that are set up once and left alone drift: search terms creep, costs rise and spend leaks into clicks that were never going to convert.

As your PPC management partner, we treat your account as something to be worked on every week. We watch the search terms, tighten the targeting, test the ads and move budget towards whatever is producing enquiries. You get a senior specialist who knows your account, not a queue ticket.

Whether you are starting from scratch, coming off a bad experience with another provider, or simply want a firmer hand on an account that has plateaued, we can help. We work with you as a PPC agency should: transparently, and with your commercial goals in front of us at all times.

What's included

Everything your account needs, in one place.

  • Account build or rebuild

    We structure campaigns around clear search intent, with tightly themed ad groups so every click is as relevant as it can be.

  • Keyword and search term management

    Ongoing work on what you bid on and, just as importantly, the negative keywords that stop you paying for irrelevant searches.

  • Conversion tracking you can trust

    We make sure enquiries, calls and sales are tracked accurately, because you cannot optimise what you cannot measure.

  • Ad copy and testing

    Clear, compelling adverts that earn the click, tested continually so the best performers get the budget.

  • Bidding and budget control

    We manage bids and daily budgets to protect against overspend and push towards your best-performing campaigns.

  • Plain-English reporting

    Regular reporting focused on enquiries and cost per enquiry, with a human on hand to explain it.

How we approach it

A steady rhythm that compounds.

01

Audit

We start by understanding your goals and reviewing what is there, so we know exactly where the waste and the opportunity sit.

02

Rebuild

We restructure the account for clarity and control, and make sure the tracking underneath it is solid.

03

Optimise

Week by week we refine targeting, bids, ads and budget, always moving towards more profitable enquiries.

04

Report

You get clear updates on what changed, what it produced and what we are doing next.

Common questions

PPC Management, answered.

What is included in your PPC management?

Everything needed to run your account well: strategy, account build or rebuild, keyword and negative keyword management, conversion tracking, ad writing and testing, bid and budget management and regular reporting. You get a senior specialist managing the account throughout, not just a monthly check-in.

Do I need to sign a long contract?

No. We keep clients by producing results, not by locking them in. We work on rolling terms so the relationship continues because it is working.

Will I own my ad account?

Yes, always. We build and manage everything in accounts that you own. If we ever stop working together, you keep all of it, including the campaign history.

How is PPC management priced?

It depends on the size and complexity of the account and the level of work involved. After an initial review we send a clear proposal with scope and a fixed monthly fee, so there are no surprises.

Can you take over an existing account?

Yes. A lot of our work begins with accounts that have been neglected or set up poorly. We audit what is there, keep what works and fix what does not, so you do not lose the history you have built.

Next step

Want a firmer hand on your paid search?

Send us your details and we will review your current activity and come back with a clear, honest plan for improving it.

Get a proposal