Paid social that reaches the right people, not just more people.
Meta, Instagram, LinkedIn and TikTok campaigns that build demand and drive enquiries. Creative-led, audience-smart and measured against real outcomes.
Demand you create, not just demand you capture.
Search advertising captures people who are already looking. Paid social does something different: it puts you in front of the right people before they start searching, builds familiarity and creates the demand that search then captures. Used together, the two are far stronger than either alone.
We plan and run paid social across Meta and Instagram, LinkedIn and TikTok, choosing the platforms where your customers actually spend their time rather than spreading thin across all of them. On LinkedIn that might mean precise targeting by job title and company. On Meta and TikTok it might mean strong creative and sharp audience testing.
Good paid social lives or dies on creative and targeting, so that is where we concentrate. We keep the audiences tight, the creative fresh and the measurement honest, always tied back to the enquiries and sales that matter.
The right platforms, run properly.
- Meta and Instagram ads
Facebook and Instagram campaigns with careful audience building, strong creative direction and continual testing.
- LinkedIn advertising
Precise business-to-business targeting by role, industry and company for higher-value lead generation.
- TikTok ads
Native, attention-first campaigns for brands whose audience is on the platform.
- Audience strategy
Custom and lookalike audiences, exclusions and retargeting so budget reaches people worth reaching.
- Creative direction
Guidance on the ad concepts, hooks and formats that stop the scroll and earn the click.
- Measurement
Proper conversion tracking so social spend is judged on outcomes, not likes.
Test, learn, scale what works.
Position
We clarify who you are targeting and the message that will land with them.
Create
We shape creative and copy built for each platform, not repurposed from elsewhere.
Test
We test audiences and creative in a controlled way to find what genuinely performs.
Scale
We put budget behind the winners and keep refreshing before fatigue sets in.
Paid Social Advertising, answered.
Which paid social platform is right for my business?
It depends on where your customers are and what you sell. LinkedIn tends to suit business-to-business and higher-value services, while Meta and TikTok often work well for consumer brands and local services. We recommend the smallest number of platforms that will do the job well.
Do you produce the creative?
We provide creative direction, concepts and copy, and we work with whatever assets you have. For production we can guide your team or work alongside a designer or videographer, so the creative is built for the platform rather than borrowed from elsewhere.
How is paid social different from Google Ads?
Google Ads captures existing demand from people actively searching. Paid social creates demand by reaching people based on who they are and what they are interested in. The two complement each other, and many of our clients run both.
Can you retarget people who visited my site?
Yes. Retargeting is one of the most efficient uses of paid social. We can show tailored ads to people who have already visited your site or engaged with your content, which usually converts far better than cold targeting.
How do you measure paid social results?
Through conversion tracking tied to real outcomes such as enquiries, sign-ups or sales, not surface metrics like reach or engagement. Those signals matter, but the budget is judged on what it returns.
Explore what else we do.
PPC Management
Full-service management of your paid search accounts, built around profit not vanity metrics.
Learn moreGoogle Ads Management
Search, Shopping, Performance Max and demand generation on Google and Microsoft.
Learn moreRemarketing & Retargeting
Bring back interested visitors and turn abandoned interest into enquiries.
Learn morePPC Audit
An independent, no-obligation review of your account, wasted spend and quick wins.
Learn moreReady to build demand as well as capture it?
Tell us about your audience and your goals, and we will suggest a paid social plan that fits.
Get a proposal →