A free, honest look at what your account is really doing.
An independent PPC audit that shows where your budget is being wasted, what is working and the quickest wins available. No cost, no obligation and no jargon.
Know exactly where your money is going.
If you are spending money on paid search but are not sure it is working, an audit is the fastest way to find out. We review your account the way we would review our own: looking for wasted spend, weak structure, tracking that cannot be trusted and the opportunities that are being missed.
This is a genuine, independent review, not a sales script dressed up as a report. We will tell you plainly what is good, what is costing you money and what we would change. If your account is in good shape, we will say so.
You are under no obligation to work with us afterwards. Plenty of businesses use the audit simply to understand their account better, and that is fine. We offer it because it is also the most honest way for us to show what we would do, before you commit to anything.
What the audit covers.
- Wasted spend
We identify the searches, keywords and placements quietly draining your budget without producing enquiries.
- Account structure
We assess how your campaigns and ad groups are organised and whether the structure is helping or hurting.
- Conversion tracking
We check whether your tracking is accurate, because decisions built on bad data cost money.
- Keywords and search terms
We review what you are bidding on and the actual searches triggering your ads.
- Quick wins
We highlight the changes likely to make the biggest difference in the shortest time.
- Clear recommendations
You get a plain summary of findings and what we would do next, whether or not that involves us.
Simple to start, genuinely useful.
Access
You give us view access to your account. It takes a couple of minutes and your data stays yours.
Review
We work through the account in detail, looking for waste, risk and opportunity.
Summarise
We pull the findings into a clear, honest summary you can act on.
Discuss
We talk you through it, answer questions and outline options, with no pressure to proceed.
PPC Audit, answered.
Is the PPC audit really free?
Yes. There is no cost and no obligation to work with us afterwards. We offer it because it is the most honest way to show the value we can add before you commit to anything.
What do you need from me to run it?
Usually just view-only access to your Google Ads or Microsoft Ads account, which you can grant and revoke in a couple of minutes. We never need to take control or make changes to run the audit.
How long does an audit take?
We typically return findings within a few working days, depending on the size and complexity of the account. We will give you a clear timescale when you get in touch.
Will you try to sell me something?
We will share what we would do to improve the account, and you are welcome to take us up on it, but there is no hard sell. Many businesses use the audit purely to understand their account better.
What if my account is actually fine?
Then we will tell you. An honest audit sometimes concludes that things are in good shape, and we would rather say that than manufacture problems to win work.
Explore what else we do.
PPC Management
Full-service management of your paid search accounts, built around profit not vanity metrics.
Learn moreGoogle Ads Management
Search, Shopping, Performance Max and demand generation on Google and Microsoft.
Learn morePaid Social Advertising
Meta, Instagram, LinkedIn and TikTok campaigns that reach the right audiences.
Learn moreRemarketing & Retargeting
Bring back interested visitors and turn abandoned interest into enquiries.
Learn moreFind out what your account is really doing.
Request your free PPC audit and we will show you where the waste and the wins are, with no obligation to go further.
Get a proposal →