Google Ads management built around profit.
Search, Shopping, Performance Max and more, across Google Ads and Microsoft Advertising. Managed by specialists who care about your cost per enquiry, not just your click-through rate.
The full weight of Google, aimed at the right people.
Google Ads reaches people at the exact moment they are searching for what you sell. That is its power, and also where the money goes if it is not managed carefully. The platform will happily spend your budget on broad, loosely related searches unless someone is actively steering it.
We manage the full range of Google Ads campaign types, from classic search and Shopping through to Performance Max and demand generation, and we extend the same work into Microsoft Advertising where it makes sense. Microsoft is often overlooked, yet its lower competition can mean a lower cost per enquiry for the same customer.
Everything is built around your commercial goals. We would rather run a tighter account that spends a little less and returns a lot more than chase impressions for their own sake.
Across every campaign type that suits you.
- Search campaigns
Tightly structured search campaigns that put your advert in front of high-intent searches and keep it away from the rest.
- Google Shopping
For retailers, optimised product feeds and Shopping campaigns that get your products seen by ready-to-buy shoppers.
- Performance Max
Carefully controlled PMax campaigns with the guardrails and asset quality needed to make them work, not run wild.
- Microsoft Advertising
The same rigour applied to Bing and the wider Microsoft network, often at a lower cost per click.
- Feeds and assets
Well-written responsive ads, strong assets and, for ecommerce, clean product feeds that do the heavy lifting.
- Landing page guidance
Advice on where to send the click, because the best campaign in the world cannot fix a page that does not convert.
Structured, controlled, accountable.
Plan
We map your products or services to real search demand and decide which campaign types will earn their place.
Build
We construct campaigns with clean structure, accurate tracking and sensible controls from day one.
Refine
Search terms, bids, assets and budgets are reviewed continually so spend follows performance.
Prove
Reporting ties spend to enquiries and sales, so the value of the account is never in doubt.
Google Ads Management, answered.
Is Google Ads the same as AdWords?
Yes. Google AdWords was renamed Google Ads in 2018. If you are searching for an AdWords management agency, this is the service you are looking for.
Do you manage Google Shopping for ecommerce?
Yes. We manage product feeds and Shopping campaigns, including Performance Max for retail, and focus on return on ad spend rather than clicks alone.
Should I use Performance Max?
Sometimes. Performance Max can perform well, but it needs strong assets, accurate conversion data and careful controls to stop it wasting budget. We only recommend it when it is genuinely the right tool for your goals.
Do you cover Microsoft and Bing Ads too?
Yes. Microsoft Advertising is frequently overlooked and can deliver a lower cost per enquiry because competition is lighter. Where it fits your audience, we run it alongside Google.
How do you measure success?
By the metrics that matter to your business: the number of enquiries or sales and what each one costs. Click-through rate and impressions are useful signals, but they are never the goal.
Explore what else we do.
PPC Management
Full-service management of your paid search accounts, built around profit not vanity metrics.
Learn morePaid Social Advertising
Meta, Instagram, LinkedIn and TikTok campaigns that reach the right audiences.
Learn moreRemarketing & Retargeting
Bring back interested visitors and turn abandoned interest into enquiries.
Learn morePPC Audit
An independent, no-obligation review of your account, wasted spend and quick wins.
Learn moreGet more from your Google Ads budget.
We will review your current account or plan a new one, and show you where the profitable growth is.
Get a proposal →